Privacy Policy — Merge Mob: Collect & Breed

Last updated: 29 July 2026

This Privacy Policy explains how Mizly ("we", "us", "our") collects, uses, and shares information when you use the mobile game Merge Mob: Collect & Breed (package com.mizly.mergemob, the "Game"). By playing the Game you agree to this Policy.

Contact: mizlystudio@gmail.com

1. Information we collect

The Game has no login and does not ask for your name or email. We and our service providers collect the following:

CategoryExamplesCollected by
Advertising identifiersGoogle Advertising ID (GAID), IP addressAd SDKs (below)
Device & technical dataDevice model, OS version, language, coarse region inferred from IPAds, analytics, crash SDKs
App activity / analyticsGame events, sessions, feature use, ad interactionsFirebase Analytics
Crash diagnosticsCrash stack traces, device state at crashFirebase Crashlytics
Push tokenFirebase Cloud Messaging (FCM) registration token, stored on our backend to send you notificationsUs (via FCM + Supabase)
PurchasesConfirmation that a purchase occurred, which item, and its value; we do not receive your card or payment detailsGoogle Play Billing / Apple App Store; purchase events are also sent to Firebase Analytics and Tenjin
Attribution & marketing measurementInstall and session events, advertising identifier, IP address, and purchase events — used to work out which advert or campaign an install came fromTenjin
On-device game dataProgress, coins/gems, settings — stored locally on your deviceOn device only

We do not knowingly collect your precise location, contacts, photos, or any special-category data.

2. Third-party services

The Game uses these providers, each with its own privacy policy:

3. How we use information

4. Legal bases (EEA/UK users)

Where the GDPR applies, we rely on: your consent (personalized advertising, analytics, and push notifications); our legitimate interests (security, crash-fixing, non-personalized ads); and performance of a contract (processing purchases). You may withdraw consent at any time.

5. Advertising & your choices

In the European Economic Area and the UK, we show a consent request before any personalized advertising, in line with Google's EU user consent requirements. Everywhere, you can limit ad tracking or reset your Advertising ID in your device settings. California residents may opt out of the "sale" or "sharing" of personal information (see Section 8).

6. Data sharing

We share the data above with the service providers listed in Section 2 solely to operate, measure, and fund the Game:

What we shareWho we share it withWhy
Advertising identifiers, IP address, device & technical dataAd networks and mediation (LevelPlay/ironSource, Google AdMob, Unity Ads), TenjinServing and measuring adverts; attribution
App activity / analytics eventsFirebase Analytics, TenjinUnderstanding and improving the Game; attribution
Crash diagnosticsFirebase CrashlyticsDiagnosing and fixing crashes
Purchases (which item, its value, and that the purchase happened)Firebase Analytics, TenjinRevenue reporting and measuring which campaigns bring paying players
Push tokenFirebase Cloud Messaging, SupabaseSending the notifications you opted into

We do not sell your personal information for money. Note: sharing advertising identifiers for personalized ads may be considered a "sale" or "share" under some U.S. state laws — you can opt out (Section 8).

7. Data retention & deletion

On-device data (your progress, coins and gems, and settings) is deleted when you uninstall the Game. Your FCM push token is stored on our backend until you uninstall the Game, disable notifications, or ask us to delete it.

How to request deletion. The Game has no login, so we identify your data by your advertising identifier. Email mizlystudio@gmail.com with the subject line "Delete my data" and include your Google Advertising ID (Android: Settings → Google → Ads) or, on iOS, tell us the approximate date you first played. We will confirm receipt, delete the data we hold and instruct our processors (Firebase, Tenjin, Supabase) to do the same, and action verified requests within 30 days. There is no charge for this.

8. Your rights

EEA/UK (GDPR): you have the right to access, rectify, erase, restrict, and port your data, to object to processing, and to lodge a complaint with your local data protection authority.

California (CCPA/CPRA): you have the right to know, delete, correct, and opt out of the sale/sharing of your personal information, and not to be discriminated against for exercising these rights.

To exercise any right, email mizlystudio@gmail.com.

9. Children

The Game is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will delete it.

10. International transfers

Our service providers may process data in countries other than yours, including the United States. Where required, transfers rely on appropriate safeguards such as the EU Standard Contractual Clauses.

11. Security

We use reasonable technical and organizational measures to protect information. No method of transmission or storage is 100% secure.

12. Changes

We may update this Policy. Material changes will be reflected by the "Last updated" date above.

13. Contact

Mizly — mizlystudio@gmail.com